WHAT IS A LANDING PAGE AND HOW CAN I USE IT TO GROW MY ONLINE BUSINESS?

 INTRO

Great ideas don't always come big, they start small then grow bigger with time. Are you looking to start an online business? One that has low start-up capital or just looking for a legitimate means to live the laptop lifestyle that you have always wanted to, take a vacation, have fun with the kids and other members of your family? 

Countless others have done it and you! Yes, you too can be as successful even more successful than the others if only you are prepared to put in a  little more effort. 

Online business, digital marketing, or e-marketing, whatever you may want to call it, have helped hundreds of ordinary everyday people just like yourself live their desired lifestyle just working a few hours a day from the comfort of their own home. 

Employment opportunities are rare to come by these days yet the internet provides us with such limitless and boundless opportunities. 

If you truly want to succeed online, Then continue reading to your success. 

SAMPLE OF A LANDING PAGE

Online business is not meant for lazy people, if you are lazy you won't be able to make a dime from the internet. You must be committed and consistent to get results fast, it is not a business model for those who are looking to get rich overnight. 

You must be prepared to work if you don't want to be scammed? 

Success online requires you to use the right kind of tools to effectively communicate what your product or service is about to hundreds and even thousands of prospective ready customers.   

In this article I'll be talking about "LANDING PAGES" which is one of such online marketing tools, explaining the different kinds of landing pages available based on what I have personally used.

SIMPLE ONLINE MARKETING TOOLS.

Your service(s) online, Whether physical or digital product, affiliate products, or whatever it is that you are selling or referring needs a simple landing page to inform your prospects of what you or your company are into. 

WHAT EXACTLY IS A LANDING PAGE? 

Have you ever used the internet? You click a link either on your mobile device or computer system and a page opens up with information about that particular page or what it is you were looking for, Or maybe you have typed in a query in the Google Search bar and a list of answers are displayed. 

Those are samples of A LANDING PAGE. 

So What  Exactly Is A Landing Page? 

A landing page is the first page that you will arrive at on a website after clicking a link. 

Get the idea? A landing can be your website's home page, a product detailed description page, a blog post, a lead capture page, a squeeze page, etc. However, LANDING PAGES  in online marketing campaigns is a page that is usually designed with the intention of receiving and converting traffic from an online campaign into sales and or leads. 

When you hear or read about landing pages, by or from marketers, they are simply making reference to a particular page that has been designed for a specific online marketing campaign. 

WHAT PEOPLE ARE EXPECTED TO DO ON A LANDING PAGE. 

1. Fill and submit a form to become a lead. 

2. Buy something 

3. Register as an affiliate.

4. Subscribe to a newsletter list. 

5. Sign up or register for an event online? 

6. Being able to chat etc. 

All of these actions listed above are aimed at converting members of your list or website visitors as the case may be into a paying customer. Honestly, that is the main objective of a landing page. 

WHAT ARE THE BASIC ELEMENT OF A GOOD LANDING PAGE? 

1. Above The Fold Content. Examples; 

• MAIN HEADLINE: A brief description of what your page is about. 
• SUPPORTING HEADLINE; Here you will provide additional information on the things that you want people to take action.
• HERO SHOT;
• BENEFIT SUMMARY. 

Here you will have to provide sufficient information on what your subscribers and prospects stand to benefit from if they decide to take action.

2. CALL TO ACTION(CTA)

3. OUTLINED THE BENEFITS.

4. SOCIAL PROOF.

TYPES OF LANDING PAGES.

Here I'll briefly summarize 7 types of landing pages that are most important to you as an affiliate or product owner.

You may be wondering if you really need a landing page for your specific business.

The answer is yes! Yes! Yes!  And Yes.!!

It is interesting to note that most search engines do not permit direct linking to a product sales page, don't ask me why it is simply against their policy, so if you are planning on running a PPC (Per-per-click) for your business you should consider setting up a landing page "one that pre-sale the offer that you are promoting. 

WATCH VIDEO BELOW

Here Are 8 Types Of Landing Page Common To Online Marketers;

1. SPLASH LANDING PAGE

2. A SQUEEZE PAGE. 

3. A LEAD CAPTURE PAGE. 

4. SALES PAGE. 

5. THANK YOU PAGE. 

6. REFERRAL PAGE. 

7. 404 or ERROR PAGE.

8. UNSUBSCRIBE PAGE

Each of the above-listed pages performs a specific function and is used differently according to your funnel. 

1. SPLASH PAGE. 

A splash page is mostly used for announcement purposes and getting visitors to make choices on how they want to view your website, it is worthy of note that it is not a lead capture page or a page where offers are presented. 

2. A SQUEEZE PAGE. 

This kind of page is mainly used for the purpose of getting user's email addresses and first names, second names in exchange for a free gift such as an e-book or free online course, etc.

Most squeeze pages appear in the form of a pop-up just to grab the user's attention.

3. LEAD CAPTURE PAGE.

This is the one that is most widely used, contains more information about the product, but is primarily used for the capture of leads through an online form.

In summary, a leads capture avails the site owner the opportunity to collect vital information about a potential customer which will, in turn, helps in creating relevant marketing messages that will spark interest. 

4. SALES PAGE. 

This is where the majority of the work is usually put into both design and write-up, this is because it is not always easy to convince someone to purchase a product through your link.

Every sales landing page must contain a detailed description of your products/services and it's a benefit to convince customers to click on your CALL-TO-ACTION Link Button. 

5. THANK YOU PAGE. 

This is one of the last pages in a website that a customer is usually redirected to after carrying out a certain task on the previous page like;  "entering their information into a form or make a purchase etc. " a thank you page may also contain relevant information such as freebies that a customer gets for performing a certain action. 

6. REFERRAL PAGE. 

A referral landing page is one with a lot of information about a particular website for the sole purpose of getting them to sign up as either free or paid members. 

Usually full of good recommendations or praise from a potential customer’s friend. 

7. ERROR LANDING PAGE. 

Displays the information that you have come to the wrong place, oftentimes carries useful information that is beneficial to the customer at the same time redirecting to the actual page. 

8. UNSUBSCRIBE LANDING PAGE.

The unsubscribe page affords visitors the opportunity to opt-out from the subscriber’s list, email list, generally, from receiving future notifications from a program they do not wish to be a part of anymore. 

However, if used properly can turn those who wish to unsubscribe into committed followers. 

CREATING YOUR OWN LANDING PAGE. 

Now that we have looked at the 8-types of a landing page, it is time to create our own kind of Landing Page? For our own Specific Business, any of the available platforms. 

For this specific purpose, we will be looking at GetResponse as a landing page platform.

GETRESPONSE.

There are lots of email marketing and landing page builder tools online to choose from and making the right choice can sometimes be very difficult. 

Getresponse is one such online platform that has powerful and simplified tools for the sending of emails, creating landing pages, and automate your marketing campaigns.

WHAT YOU CAN DO WITH GETRESPONSE.

1. Send unlimited emails to subscribers on your mailing list using mailbox,

2. Create/set up a mailing list, 

3. Automate your emails using autoresponders,

4. Create unlimited landing page,

5. New! Build a website using  the new drag and drop website builder,

6. Real-time analysis,

7. Webinar hosting,

8. E-commerce features,

9. Sales funnels. 

etc 

Getresponse is gradually evolving into an all-in-one e-commerce marketing solution with the introduction of the new website builder and other interesting features rather than just being an email marketing solution provider. 

Get response has been in the business as far back as 1998 with over 350 000 users globally using their platforms for different business purposes. 

PRICING.

getresponse comes with four different pricing plans plus a 30 days free trial period. 

1. Free Trial: The company provides prospective customers with a 30 days free trial period to test out their products and decide whether it is right for them or not with no credit 💳 card requirements. Most of the companies offering the same services require your credit card details for a 7 to 14 days trial with limited features, to me, this is the demonstration of confidence for their product satisfaction. I will recommend that you >>>sign up<<< here for their risk-free 30 days free trial.

2. BASIC PLAN: starts at $15/month and includes; email marketing, website builder, autoresponders, unlimited landing pages, 1 sales funnels, unlimited lead funnels, Facebook and google ads and chat's box(available only for June).>>>sign up now FOR BASIC<<<

3. GETRESPONSE PLUS: starts at $49/month. Includes everything in basic plus; marketing automation (5 workflows), webinars, contact scoring and tagging sales funnels, webinar funnels, and work together.>>>sign up now PLUS<<<

4. GETRESPONSE PROFESSIONAL.  starting at $99/month. Includes everything in PLUS and unlimited marketing automation, web push notifications, paid webinars, webinars max, unlimited sakes funnels, unlimited webinar funnels,  work together, and on-demand webinars. >>>sign up now FOR PROFESSIONAL<<<

5. GETRESPONSE MAX: this is a custom pricing model.

It includes everything in PRO and much more; Dedicated support, transactional emails, multiple accounts and user's, account migration support, teams, and role management, single sign-on, webinars up to 500 attendees, etc >>>sign up now FOR MAX<<<

. 

Get response also has a wonderful affiliate program for those interested in becoming affiliates. Go here to >>sign up as affiliate <<

Please note that as you add up to increase the size of your email list,  the price range also increases between $450 to $580 monthly to use the features with a list of 100000 subscribers. 

Here I will not bother you with the differences between the various pricing plans. You may ask, "are there differences?" The answer is yes.  But it's OK. 

GETRESPONSE PRICING  vs COMPETITORS. 

Getresponse is by far cheaper compared to those of its competitors when you have a large email list. 

Their basic plan can host up to  1000 email subscribers list for a low price of $15/monthly. While Aweber costs around $29/month while MailChimp stands at $14.99/month for the entry plan. 

with a list of about 10000 subscribers, getresponse will charge you around $65/monthly. which is; 

$4 cheaper than Aweber monthly. 

$24/month cheaper than campaign monitor. 

$40/month cheaper than MailChimp.(standard plan) 

GETRESPONSE CUSTOMER SUPPORT. 

EXCELLENT CUSTOMER SUPPORT.

The company has an excellent customer support system such as phone support, live chat, email support, various online resources, and tutorials, however, what support you get depends on the plan you're in. The support system also comes in 8 different languages. 

No matter what your challenge may look like in whatever language be sure to get excellent customer service support working for you. 

I strongly recommend that you >>sign-up<<  with getresponse if you are looking to get ultimate satisfaction and results in your marketing campaigns without wasting time and money. 

WHAT I LIKE ABOUT GETRESPONSE. 

1. Their Basic Plan is about the cheapest in the industry with loads of attractive features that are not obtainable elsewhere. 

2. It is user-friendly - simply drag and drop and you are good to go. 

3. You get a huge discount if you pay for a year or two upfront. 

4. Their conversion funnel is useful for smaller businesses that want to manage every aspect of their social media ads, e-commerce, and sales funnels in one place. 

5. When it comes to webinars,  they have great functionality compared to their competitors. 

6. They provide you with real-time analysis and reporting. 

7. Every plan comes with a unique landing page creator. 

8. Integrates nicely with Google Analytics. 

9. GDPR compliance. 

10. Guess what! All the Plans come with a 30 days free trial with no credit card required,  amazingly you can cancel at any time. 

WHAT I DISLIKE ABOUT GETRESPONSE. 

1. You cannot use the Facebook pixel in a gdpr compliant way. 

2. The drag and drop features need to be improved upon. 

3. There's a limit on the webinar attendee

4. Phone support is not available on all plans. 

5. Most of their integration tools require a third-party sync tool. etc. 

IN CONCLUSION.

If you want an easy way to host and manage your email database, you may have to consider getresponse as it is about the cheapest when you compare them to companies offering the same services.

It's very difficult to find a company that can offer you a free 30 days trial period for all their products in all the available plans. 

They are consistently upgrading their services in lieu of customers’ observations and suggestions, just recently they have introduced A DRAG AND DROP WEBSITE BUILDER, just in case you want to build a website for your online presence you can do so for just  $15/monthly(hosting included).  No other company offers this kind.

Take advantage. >>sign up here << whether it is paid or free trial, click on the above link to join now. 

I hope I've been able to provide you with valuable information that can help you make better decisions.